I led the research, product design and implementation of the service provided by “MinuteVideo” across a web application for desktop and mobile.
I evolved the service to create an easy-to-use
cost estimate generator
Important UX discoveries on this project
- Users want to have control over their finances and thus, having control over their decisions when purchasing a video.
- Even though this product is generating an approximate view of the pricing table, it gives the user the feeling of choosing what they want.
- Once the desired price-point is reached, the action of sending an email with the choices is made easy, which encourages the user to shortly get in touch with the company.